I started in advertising with Leo Burnett media, buying and planning media for P & G. Then spent time with yellow pages and began online work in 1994 including local web pages, dealer locators, data driven site development and online YP and search.
Now, at Leapfrog Online, I get to see the complete cycle of effort to reward. Our online efforts are only compensated when our clients get a paying customer. This is exciting. It is the first company I have been with that can complete the cycle. Here, I oversee the Search program and have the good fortune to get involved in the CPA program as well.
Currently, I am:
On the IAB Search Committee
On the SEMPO Global Search Committee
On the steering committee for the Click Quality Counsel
steve.haar@thinkaboutsearch.com
The right perspective makes all the difference [Read Article]
